Founded: 2009
Mission Statement: Creating meaningful and authentic connections for moms
Goals: Our readers feel like the role of mom is elevated because of Mamalode. They feel connected. They aren't alone. They see themselves. They learn about the universality and diversity in motherhood. Barriers come down, community builds up.
Reader testimonial:
“I thought I was a Mamalode fan, but after spending the weekend reading Mamalode it’s more than a “fan.”Mamalode makes me want to write more, create more, hug my children more, embrace more opportunities. Makes me feel connected and understood. Makes me feel compassion… Mamalode is art. Mamalode is inspiration. I am more than a fan. Mamalode, I think I love you.”
-Angela Smith Youngblood Rochester, NY
Advertising Table of Commandments
We are determined to have a business that is as meaningful as our product and understand our true value is that our readers TRUST us. Mamalode stands for purpose, passion and parenting. We look to be a force to make the world a better place, every way that we can. We expect the same from our advertising partners. Together, we believe that we can support and connect mothers in a way that builds real relationship.
DIGITAL
Website (since launching, 1.8 MILLION users have found their way to Mamalode, completely organically)
4000+stories
1000+ published writers
Online submission platform with 3000+ writers
Theme sponsors– new editorial theme/branding each month. See themes
Categories for people to find "their" corner of mamalode (see drop down on our site)
Testing: Chinese Content under 妈妈乐 which means "Mama Happy"
FOOD: Start of a food sister site called www.mamanomnom.com
Column: Millennial moms
Social numbers (as of 9/10/16) all of our numbers are organically grown. No gimmicks. No bought audience. All word of mouth.
Facebook 12,345
Facebook Group: Team Mamalode (Ambassadors) 141
Facebook Group: Mother's Day Eve (party throwers) 158
Facebook Group: Mamalode Writers 466
Twitter 5264
Instagram 4343
Pinterest 3084
We also use Youtube, LinkedIn and are starting SnapChat and Wechat (China messaging app)
Weekly Email:
4375 subscribers, 19.5% open rate
Podcasts
We have been testing the Mamalode Podcast as another way of working with our library and quiver of storytellers
25 print editions (theme based)
some examples of themes:
- Identity
- Village
- Work
- Letting Go
- Home
- Connection
- Adventure
- Enough
- Flow
We have controlled print circulation regionally (ad supported, in Montana) and a print on demand, ad-free version of some of our recent issues. Digital is also available.
Newspaper content syndication– “Mamalode This Week”
EVENTS
Mamalode LIVE: We are planning a 6-10 city, sponsored, live tour for 2016/17– details forthcoming
Mother’s Day Eve ®– this has been licensed and celebrated in over 100 communities in N. America (everything from a national media company, to public events, to private gatherings)
First day of school: Mamalode Em' Up
Burning (mini) Van (™) — Burn your guilt gathering in a full sized wooden minivan — part party, part catharsis, all Mamalode
Custom Content Creation/Curation
This is a program we co-create with select advertisers to focus on a specific target audience need. Elements include:
Columns/digital
Events
Social media takeover
“Mamalode shows what 21st century publishing can be." —Barbara Kuhr, Founding Designer WIRED magazine