May – Cherish

Elke mama says

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My mother’s name is Cheri. So this theme, CHERISH, all I can see is Cheri-ish. As in, like my mom.

And it works. To be Cheri-ish is to love holidays and simple joys. To make something as simple as soup into a big tradition.

Make sure your eyes sparkle, especially around kids and grandkids. Listen to Christmas music with abandon.

No matter the circumstances, never stop bending toward the light.

Have lots of softness around—pillows for forts, cozy blankets, huge hugs.

Money has nothing to do with it at all. Letting kids play in the mud puddles has everything to do with it.

Paint it gold. Put twinkle lights up. Color is always good.

Paint what you see—no, actually paint how you feel. That is even better.

Be afraid, love anyway. Be exhausted, love anyway. Be sick, love anyway.

It is your only way, anyway.

To be Cheri-ish IS to cherish.

My wish for you is to CHERISH all the wonders, the tiny miracles, the big ones, and everything in between.

We cherish you.


About the Author


Elke Govertsen is a entrepreneur and founder of Mamalode. She has been featured in Real Simple, Forbes, Where Women Create, Ad Tech, and listed as one of Origin Magazine's "Top 100 Creatives." She has been a speaker at The Girls Lounge, Adweek, C2Montreal, HATCH, TEDx and (her favorite) in classrooms. She speaks on a variety of topics from entrepreneurship to overcoming obstacles. She loves consulting in the areas of community design, storytelling and brand building. Her special skills include extreme bootstrapping, overcoming obstacles and creating opportunities. Of the many things she has learned by doing Mamalode, her ability to work with absolute chaos/kids/mess just might be the best. She is learning that slowing down creates more impact.

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