February Theme: Sport

Elke mama says

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I live in a town that is often ranked on lists of “Best Outdoor Towns.” People here bike, run, ski, and hike. It is active. Even the kids are sporty.

I however, would best be deemed as “indoorsy.” Now in all fairness to myself my less-than-extreme athleticism is a combination of health issues, running a business, and being absolutely terrible at making time for myself. But regardless of cause, I spend a lot of time not participating.

Sometimes this really makes me sad. Sometimes I get frustrated and annoyed. Sometimes I am delighted to take off my bra and snuggle in on the couch with a book and wonder what the hell is wrong with all the busy little beings running by my house.

But here is the thing—there are lots of ways to be sporty. It is more than athletics, or games, or competing. Sporty is being willing to jump in—and that I do. I am an all-in kind of gal.

Sport is a hunt, a seek. Sport is a person willing to find good in a bad situation. Sport is a way of seeing the world as working for you, rather than against.

So in those ways, and more, I am a good fit for this sporty little town.

Ready, set, go.

About the Author


Elke Govertsen is a entrepreneur and founder of Mamalode. She has been featured in Real Simple, Forbes, Where Women Create, Ad Tech, and listed as one of Origin Magazine's "Top 100 Creatives." She has been a speaker at The Girls Lounge, Adweek, C2Montreal, HATCH, TEDx and (her favorite) in classrooms. She speaks on a variety of topics from entrepreneurship to overcoming obstacles. She loves consulting in the areas of community design, storytelling and brand building. Her special skills include extreme bootstrapping, overcoming obstacles and creating opportunities. Of the many things she has learned by doing Mamalode, her ability to work with absolute chaos/kids/mess just might be the best. She is learning that slowing down creates more impact.

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