Letter from Elke: Real

Elke mama says

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Mamalode is real—it’s our anthem if you will. We don’t airbrush, tell you how to do something perfectly, or offer much in the way of advice.

But what we do really, really well is give you the space to be real. To be brave, authentic, true versions of your selves.

I always ask our writers to dig deep, take the plunge and tell their story.

So here is mine. I had near death experiences and a baby all in the same year.  The swing from one to the other cracked me open in a way that is startling, scary, beautiful and very, very real.  And in many ways that experience has left me with a complete impatience with things that aren’t real. I want to fill my life with big, amazing moments created by tiny imperfect things.

I want my kids to see me, really see me. I want to know them. I want to know them now and when they grow up. They are already the best people I know.

And I want to hear your stories. Dig deep. Write true. Our next theme is TIME.

About the Author


Elke Govertsen is a entrepreneur and founder of Mamalode. She has been featured in Real Simple, Forbes, Where Women Create, Ad Tech, and listed as one of Origin Magazine's "Top 100 Creatives." She has been a speaker at The Girls Lounge, Adweek, C2Montreal, HATCH, TEDx and (her favorite) in classrooms. She speaks on a variety of topics from entrepreneurship to overcoming obstacles. She loves consulting in the areas of community design, storytelling and brand building. Her special skills include extreme bootstrapping, overcoming obstacles and creating opportunities. Of the many things she has learned by doing Mamalode, her ability to work with absolute chaos/kids/mess just might be the best. She is learning that slowing down creates more impact.

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