FIVE I Covet and TEN Go-tos

Elke mama's list

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I Covet:

1. CatherineHolm—it is slightly obscure Norwegian enamelware. I love it. Disclaimer: I don’t actually cook. This is a weird one.

2.  Noise Canceling Headphones—show me a mother who doesn’t want these.

3. A MacBook Air—is it weird to be so turned on by a skinny little computer?

4. Pretty much any clothes by Anthropologie—like this, or this.

5. A car with less than 200k miles. Any car really. It doesn’t even have to be clean.


1. Coconut oil—I put it on my face, hair and body.  And then I cook with it. Not the stuff I just slathered on though, that would be gross. I move the jar from bathroom to kitchen. Obsessed.

2. Baking soda—I clean with it, put it in the tub, use on bee stings, volcanoes. If in doubt, I use baking soda.

3. My camera—the most perfect point and shoot with killer video and lenses.

4. Bite guard—I am a clench-er, and this is like my binky. It is really sexy, too. Right? RIGHT?

5. Books—real ones, made out of paper. I devour them the way Cookie Monster eats cookies. Favorite books: East of Eden, The God of Small Things, Dandelion Wine, Refuge, The Amazing Adventures of Caviler and Clay.

6. Honeydew underwear—when I am feeling nervous I wear great underwear.

7. My Xtratuff boots—I am an Alaska girl at heart and they make me feel strong.

8. Electrolysis—this is my indulgence. Without it I look like David Grohl from the Foo Fighters.

9. Oula—dancing, singing, exercise and community all rolled into an hour.

10. My iPhone—I Mamalode on the go.

Tell us….what are 5 things YOU covet and your top ten 10 go-tos? Submit via

About the Author


Elke Govertsen is a entrepreneur and founder of Mamalode. She has been featured in Real Simple, Forbes, Where Women Create, Ad Tech, and listed as one of Origin Magazine's "Top 100 Creatives." She has been a speaker at The Girls Lounge, Adweek, C2Montreal, HATCH, TEDx and (her favorite) in classrooms. She speaks on a variety of topics from entrepreneurship to overcoming obstacles. She loves consulting in the areas of community design, storytelling and brand building. Her special skills include extreme bootstrapping, overcoming obstacles and creating opportunities. Of the many things she has learned by doing Mamalode, her ability to work with absolute chaos/kids/mess just might be the best. She is learning that slowing down creates more impact.

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