Starter Series: Decorist

Starter Series reviews & interviews

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The Mamalode Starter Series is an exciting opportunity for us to introduce you to some of the amazing people we get to meet. Starting something takes enormous amounts of work, faith, help and community. Every week we'll share another story of starting. So, community of Mamalode, read up, get inspired and check out these wonder-folk.

Today we're featuring Gretchen Hansen, CEO and Co-Founder of Decorist.

Tell us a little bit about your business and how you started it.
Like most women in the US, I have always been my own interior designer.  While that is been fun and creative, at times it is stressful and overwhelming. During my last house remodel, I desperately wanted someone to look at my ideas, Pinterest boards, etc. and help me find those great products and pull my room together—but when I looked around, there was nothing like that available. I needed “bite sized” design help and I really just wanted someone to send me ideas. That’s how the idea of Decorist was born. Our mission is to make decorating your room affordable, very easy and personal—all virtually. We don’t try to decorate in our style—we take the time to get to know you (yes, it’s very possible to do this virtually) and your style and deliver design boards, written recommendations and a clickable shopping list—all in your style and budget. If you are not in decorating mode, we provide personal finds and inspiration every day.

What do your kids think about your job?
My daughter thinks it’s very cool—she sees the gorgeous rooms and design boards we create and loves looking at all the fabulous products we recommend. My sons think I spend too much time on the computer!

Tell us about a total mom + biz fail?
I get about 200 emails a day that I need to respond to and I don’t always get to them all. I missed the “PJ day” email from my son’s school and he went to school in regular clothes. I picked him up to see all of his classmates in their PJ’s—and he was pretty upset. I still feel badly about that.

Share with us a total win (brag away!)
I’m not sure this is one win per se, but I will say that I don’t compromise on the important stuff-ever. I’m always at the play, the key game, or event that I know really matters. I mess up all the time on the smaller things but I am laser focused on being there when it matters. My children know that and forgive me for the rest.

What's your relationship with Mamalode?
I love what they are doing!


About the Author

Starter Series

The Starter Series is an ongoing set of interviews that share the stories of anyone who has started a business, non-profit or an interesting project in their field. Are you inspired by someone? Email any suggestions to

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